IT STARTED AS A FRESH BRAND IDENTITY FOR KNURTURE... BUT —

Frickin Great is a community

What makes us who we are is our Frickin' Great Community. It's about our fans, friends, and clients — and it's their community too. Your mom. Her too. We really want to be relatable, authentic & frickin great. But, it isn't about us. It is about All of Us.

This Digital Community is Frickin Great 👋🏽Join & Become FG 🎉
Our fans, friends and clients include 200+ software teams
FG represents the larger community of people who shape the future of digital experiences →

The Future of Great Experiences & Sticky Products

a.k.a. The Honeymoon Period — that critical time when customers are most excited about what the future holds.

The people that are part of this community specialize in crafting first-time sticky experiences that keep customers coming back for more. Using a unique approach to analyzing customer reactions, we help you find the most effective (highest ROI) answers to the following 3 questions: What draws them in? What motivates action? What makes them stick? Then, we show you what (exactly) will keep your customers excited, happy & fiercely loyal. You'll be sticky in no time.

The Future of Value Propositions, Microcopy & UX Writing

a.k.a. The Words Matter — some convince, cajole, excite, and intrigue — while others completely suck shareholder value.

The people that are part of this community slay zombie words. Those are the words that eat your brain. They wander around, aimless and smelly. Zombie words keep us in business. We slay and get paid. Or, we teach teams to be vigilant. Websites and SaaS products are usually jam packed with zombie words. They're everywhere. Like a disease. We find them, kill them and leave freshly baked chocolate-chip surprises in their place.

The Future of Customer Value Perception

a.k.a. Buyer's Remorse Prevention — this makes customers feel like they're getting the most bang for their buck.

Do you know why you continue to pay for something? The people that are part of this community do. It's rooted in the value you're able to extract from your subscription. You don't churn. You keep that thing around. It makes your life easier. It entertains you. So, you put up with the small annoyance of having to pay for it. Unless. And, it's a big, fat unless. Unless, you stop seeing what's so frickin great about the thing you're paying for. Then, you're outta there. Gone.

What do we all do about it? To prevent your customer base from following the exit route, we all learn the subtle art and science of selling without "selling". Renewing a subscription should be a no-brainer for your customers. And, it's all about value perception. In order to truly see the value, it has to be clearly conveyed before you ever even think about cancelling. It's the little things. The little words. The friction that gets in your way. The progress that you aren't able to make.

As the FG Community Grows, We Throw Even More Wicked Fun Nerd Parties

Stale workshops? No frickin way, José! Each nerd party is crafted to get your blood pumpin and your brain cells drunk on newfound power. Copy that?

Some examples of past nerd parties. Sadly, no appropriate photos of beer and hipsters could be found to accompany the nerd party descriptions.

Half Day Nerd Party

MAPPING CUSTOMER MOTIVES

Pinpoint what draws customers in and excites them. Get fresh insights into what your audience reacts to. Then, map it all out for your entire team to see the big picture.

Half Day Nerd Jam Session

linking CURIOSITY to ACTION

What triggers action? Explore new ways to drive more usage and activity. Learn how to create "hot triggers" that inspire customers to take action again and again... and again.

3 Day Nerd Burning Man

sticky retention schedules

Build retention schedules that keep your customers excited, happy & engaged. These schedules are meticulously planned to create sticky memories linked to value.

3 Day Hackathon Challenge

Optimizing engagement loops

How do you actually get customers to take action? To renew their subscription? To act on that email you sent them? Getting customers to reliably and repeatedly take action over and over again — that is the focus of this 3 day workshop.

3 Day Hands-On Writer's Workshop

slaying microcopy zombies

Nothing is more fun than slaying  zombified text. It’s not the blood and guts. It’s the feeling when you find a real voice for your brand, app, website, whatever. We teach you how to sniff them out (they stink) and replace them with something that has a human soul.

Course & Book Companion

feedback frickin rules!

Ignore feedback at your own peril, but listening to customers can truly backfire. In our new book, the FG community gives us more insight the into the strategies they use for collecting, interpreting and taking action on customer feedback.

Who are Anthony and Katie? And, why are they in charge?

We are not in charge. We realized this after we came to our senses. You own FG. Not us.

We're the first two members. And, we've been doing FG stuff for a while, but that doesn't mean that more people can't join in on the reindeer games. Here are some stats about us, but again, FG isn't about Katie and Anthony. So, take some ownership and make things happen!

01
Decade of
Experience
05
Great, But Ultimately
Meaningless Awards
2k+
Customer Feedback Research Sessions
200+
Fans, Clients & Members
Who is part of this FG community?

We'll never be Facebook, but we have some peeps from Facebook. So, neeny neeny. And, we have a Slack group too. It's a tiny community that is growing bigger and bigger with every passing day.

We add new members on Slack and "lol" and "brb" like we used to back when we all used AIM in the 90s. Remember that? Those were the days. Here's some of the stuff we've done together.

Adbeat

Reimagined the product & crafted a freemium marketing campaign.

Adzerk

Crafted the on-boarding process to increase activation.

Aol

Exited a startup for integration into Project Phoenix.

Appia (acquired)

Worked with the product team on a native Android project.

Archive Social

Designed the website and strategy for testing product market fit.

Bandwidth

Designed and devised a strategy for testing a new product line.

Benchprep

Crafted a new feature set to improve long-term retention.

BI Connector

Optimized their marketing site for conversions and engagement.

Boomerang Commerce

Crafted a product experience that helps large retailers compete.

Boostsuite

Designed a dashboard to help SMBs improve their website.

Capterra (acquired)

Held a 2 day workshop and optimized their product for conversions & engagement.

CleanHatch

Launched a website to test the value proposition and market fit.

Crazy Egg

Increased engagement & retention for a beloved product.

Crowdtap

Designed a gamified system for providing feedback to brands.

DevMynd

Provided UX and front-end support for their client projects.

Envy

Crafted a marketing page & experience for Instagram celebrities

Facebook

We didn't work on a top secret project with the design team.

Fluent City

Ran product-market fit research for a new product offering.

HelloBar

Increased activation and retention by focusing on first use.

Key

Took a mobile app from concept to MVP by testing with potential customers.

KISSmetrics

Held a 4 week workshop and optimized features for conversion & engagement.

Michelin

Optimized a high-stakes, complex sign-up process for tire manufacturers.

Netsertive

Identified and iterated on areas of friction and progress.

OnboardIQ (now Fountain)

Crafted a scheduling system that provided a positive experience.

OneClickICO

Designed a blockchain company's brand, marketing and iPhone app.

P3 Privacy

Simplified how their value proposition is being explained.

Primer

Iteratively tested product-market fit for version 1.0 of their product.

Quick Sprout

Determined which alerts triggered the desired customer behavior.

Reveal Mobile

Rapid prototyping & MVP validation for an app targeted at agencies.

ReverbNation

Upgraded features pages and designed a top secret product.

Sageworks (acquired)

Created a sign up flow that focused on driving quality leads.

Service Trade

Designed and optimized web and native mobile application.

SimpleRelevance (acquired)

Created and tested a dashboard that focused on the app’s value.

Sociocast (acquired)

Simplified segment creation process to improve retention.

Spongecell

Reimagined the dashboard to simplify information gathering.

Spreedly

Crafted positioning and pricing to increase conversions.

The Startup Factory

Crafted a sign-up process to increase conversions for a startup accelerator.

ThinkRelevance

Colloborated on the user experience of client projects.

TransLoc (acquired)

Designed sales and marketing collateral for closing six figure deals.

Trone

Created a functional prototype and user research for clients.

Unblab

Designed a unique experience for prioritizing an email inbox.

Uptick

Rapid prototyping & MVP validation for an app targeted at HR.

Windsor Circle (acquired)

Designed a UI that reinforces their sales messaging.

Zift Solutions

Reimagined the dashboard and a complex flow to focus on engagement.
Experience

Years of experience proofs my qualifications

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Senior Web Designer, Webflow

September 2015 ─ Present

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Junior Web Designer, Invision

July 2013 ─ August 2015

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Intern Designer, Shopify

March 2009 ─ 2013

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Skills

I have a perfect my knowledge in these areas

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97%

Webflow

95%

Photoshop

90%

Illustrator

100%

Javascript

95%

Adobe Suite

80%

Indesign

80%

Sketch

80%

iOS

Quote from a Frickin Great Customer

"The thing that I got most excited about was seeing all of the opportunities to make our app a lot better."

- Claire Alexander, GM Capterra
Quote from a Frickin Great Customer

“Their process comes with a lot of expertise... It’s a lot faster, more efficient, and it also has a higher likelihood of hitting the mark when we actually release it to customers.”

- Hiten Shah, Founder of KISSmetrics and Crazy Egg
Quote from a Frickin Great Customer

"Our real need was to get a little more focused in our strategy and tactics. And they helped us do that."

- Chris Zaugg, Managing Director at Uptick
Frickin Great Results

Frickin Great is a community that's open to anyone who wants to find new ways to work together to make the digital world better.

Want more? While the paint dries on the Frickin Great website, our case studies at Knurture are still the best way to get the nitty gritty deets concerning what things we've been working on lately. The FG community is working on some new stuff (Feedback Rules, Outfuel, Feedback To The Future, and more).

Faq

I Answer the your Questions

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Q.

What is your College degree?

A.

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Q.

What are your life Goals?

A.

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Q.

What are your Hobbies?

A.

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JOIN THE PARTY. WE KNOW YOU'RE ALREADY GOING TO BE FRICKIN GREAT.

INTRO YOURSELF.
WHAT HAVE YOU GOT TO LOSE?

Join our little community of thinkers, makers, and doers. Our story continues after you say hello. We’re Anthony & Katie Deloso. It's frickin great to meet you. Why do we love you already? You're here. With us. Down at the end of the page.

Send us a note below. Real people will answer!

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